ARE YOU BEING CALLED TO START OUR OWN HEART-CENTERED BUSINESS?
IF SO, OUR SOUL PACK WOULD LOVE TO SUPPORT YOU AS YOU EXPLORE YOUR UNIQUE GIFTS AND OFFERING AND UNLEASH YOUR BUSINESS PRANA.
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When pet parents step into their purpose work -- whether that be creating their own pet business, starting their own healing practice or offering a service that is in alignment with their true calling -- their animal companions benefit from that sense of fulfillment. As a business owner in the pet industry who has worked with blue chip clients, such as P&G, Unilever, and Purina, Denise leverages her advertising expertise to help bring your passion to life by helping you:
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7-MODULE ONLINE BOOTCAMP & WORKBOOK
Denise has combined her advertising expertise (did you know she spent 10 years working at NYC ad agencies on brands like CoverGirl, Purina and Oral-B?) with the energetic lessons our pets have taught us to create an online course to help you unleash your business prana.
If this resonates with you and you are feeling called to start your business, let's take the first step in this path together.
7-MODULE ONLINE BOOTCAMP & HANDOUTS: TRANSLATING BEYOND YOUR BUSINESS
With over ten hours of recorded presentations combining advertising expertise with the energetic roadblocks that may come up, enjoy this online course that walks you through theory and exercises to translate the knowledge into actionable aspects of your brand, including:
- identifying your brand proposition, what makes it unique, and how to put your "gifts" and their benefits into words
- how to develop a resonant and authentic brand image
- ways to package and bundle your services
- identifying your client soulmate and how to create an ideal brand experience for them
- considerations when developing marketing materials
- establishing your digital footprint with interesting and helpful content
- ensuring you have a vision to expand your offering over time
With each step, we explore the energy behind common themes for business owners, such as: What if no one is interested in my services? What if people don't think I'm worth the price?
Each module provides real brand examples and practical exercises to apply the principles to your brand or business.
Module 1: Who is Your Business
At its most basic level, we need to understand who your brand is in terms of what it does. Is it a product, a service or a philosophy? Will you deliver tangible products, services or educational materials? It is as important to have the ability to clearly express what your brand does in 30 seconds as it is to be able to expound upon your work and how it benefits your clients in a 60-minute podcast, but first we must allow ourselves the space to get to know all aspects of our brand, including who it is, who it wants to be in ten years, and what it believes.
Module 2: Your Brand’s Landscape
By exploring our category’s landscape, we can better understand our brand through a point of comparison and reflection, and understand where it falls within the competitive landscape. Is there something comparable? Just like in real estate, understanding the “neighborhood” helps us understand how we describe our services, how to develop a fair pricing strategy, and what makes our service or brand unique. This is the time to understand what is the cost of entry for your category, average rates, what words, concepts or even colors are being used, and collect inspiration, even if not directly related to your category
Module 3: Your Brand
The first step in having anybody truly understand your brand and its value is to deconstruct it. Our objective at this phase is to distill your business to its simplest iteration to clearly express: what it does, why, how it delivers, who will benefit from your brand, and why they should trust you. This is the time to develop your brand proposition. The process should ensure you clearly identify the powerful rational and emotional benefits your business provides, including any proprietary process or benefit that makes you unique within your category. The brand proposition is not meant to be shared directly with consumers, but is critical in shaping client-facing brand communications, marketing and brand decisions.
Module 4: Calling in Your Client
As we firm up the brand strategy, it is important to explore who will benefit from your services and ways you can let them know you “get” and can help them. By understanding your ideal audience and their wants, needs, mindset, and choice points you can identify the role your brand or business can play in their lives and build an emotional bond with them. Segmentation is not only a great tool to understand and visualize your ideal client, but from a practical standpoint, this will help you identify when they may be most receptive to your message and how to create marketing materials that speak directly to their mindset.
Module 5: Amplifying Your Brand
Once you know your audience and how your brand’s unique point of difference creates an emotional connection with them, then you can start to put the pieces of the puzzle together to create strong, clear and relatable marketing materials using a marketing strategy that organically and effectively reaches your ideal client when they are most receptive to your message. Powerful marketing materials are dependent upon sound, focused strategic decisions. Identifying the single, most important role each marketing channel will play within your overall marketing strategy will help you craft your core message in a way that is clear, concise and resonant with your audience, identify a compelling call to action instructing your client how to best engage with your brand, and make it more appealing for others to champion and amplify your brand on your behalf.
Module 6: The Brand Experience
Once you've understood your brand and created marketing materials explaining how you can help your ideal client be the hero in their own journey, then it's time to take a step back and put yourself once again in your client's shoes. When you begin inviting prospective clients to interact with your brand, it is important to design a seamless brand experience. The quality of your client’s experience is going to be contingent upon how well you’ve thought out every detail from the client’s point of view. How they are being introduced to your brand, their experience once they engage with you and ways you reward them for spending their time, funds, and energy on your brand creates the difference between a mediocre brand experience and one that converts your target audience from prospective clients to brand ambassadors.
Module 7: Your Brand Vision
We have explored your brand proposition and what makes it unique, how to establish a resonant and authentic brand image, ways to package your services, identifying your client soulmate and creating an ideal brand experience for them, developing marketing materials, and establishing your digital footprint with interesting and helpful content. It is now time to launch your business, but the journey does not end there. Once you’ve launched your business, it will be important to ensure all aspects of it are aligned with and delivering on your overall brand vision. As a living, breathing entity, you will need to monitor your business and how each piece is supporting your overall brand vision and driving sales, course-correcting when necessary.
TRANSLATING BEYOND YOUR BUSINESS ONLINE WORKSHOP
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7-Week Online Bootcamp Valued at $4,500 // Your investment $450 PLUS... to support you as you explore this course, join a LIVE GROUP ANIMAL ORACLE CARD READING for an animal oracle card reading, where each participant receives a card and mini reading. |
ABOUT DENISE
Denise Mange is a pet expert, brand consultant, and the founder of Pet Prana®. After a decade of working at some of the most prestigious advertising agencies in New York City, Denise left Madison Avenue to work with pets and their humans, eventually creating her own mindful pet lifestyle brand, Pet Prana®.
As a former advertising executive and thought leader in the pet and mindfulness categories, Denise is passionate about helping others bring their philosophies, services, and businesses to life. With a special knack for strategically and intuitively building brands, Denise believes in the power of details, and how something as nuanced as adding a period at the end of a headline can make all the difference when itcomes to communicating the energy of your brand. She also believes energetic management is just as critical as strategic decision-making to address energetic road blocks that tend to come up when building a business.
Denise’s resume speaks for itself. With a background of over a decade in the marketing/advertising industry working with blue chip clients, such as P&G, Unilever, and Nestle Purina, Denise has led various successful brand launches and refreshes, both on a national and global scale.
Denise received her BS from Boston University, her dog trainer certification from Animal Behavior College, and is a certified Intuitive Energy Reader through top experts in the field. Her articles have been featured in publications spanning from pet guardianship to conscious living. Denise has been interviewed on numerous radio shows and podcasts, has sat on expert panels, and has been a featured speaker on keynote stages.
View Denise's LinkedIn profile
As a former advertising executive and thought leader in the pet and mindfulness categories, Denise is passionate about helping others bring their philosophies, services, and businesses to life. With a special knack for strategically and intuitively building brands, Denise believes in the power of details, and how something as nuanced as adding a period at the end of a headline can make all the difference when itcomes to communicating the energy of your brand. She also believes energetic management is just as critical as strategic decision-making to address energetic road blocks that tend to come up when building a business.
Denise’s resume speaks for itself. With a background of over a decade in the marketing/advertising industry working with blue chip clients, such as P&G, Unilever, and Nestle Purina, Denise has led various successful brand launches and refreshes, both on a national and global scale.
Denise received her BS from Boston University, her dog trainer certification from Animal Behavior College, and is a certified Intuitive Energy Reader through top experts in the field. Her articles have been featured in publications spanning from pet guardianship to conscious living. Denise has been interviewed on numerous radio shows and podcasts, has sat on expert panels, and has been a featured speaker on keynote stages.
View Denise's LinkedIn profile
